Photoshop Project

For this project, we were supposed to create an advertisement for any company or brand. I chose H&M. It is a clothing store that I particularly like. Our aim, was to make an ad that is eye-catching and creative. I think I have succeeded in those two areas. To do that, there were a few things I had to do, including using different tools. The first thing I did was the background, just a plain black. For this I used the ‘gradient’ tool, and dragged along the screen. After that, I just started adding all of the pictures, and the logo, and checkerboard design. Then I started to customize each image individually. I started with the models. Some of the pictures had a lot of white around the background, and other colors. So I used the crop tool to get rid of as much as I could. Then I used the magic wand on the rest, to delete and parts I didn’t want. I also used the magic wand tool for the logo, for the same reasons. Once that was done, I decided to decorate the background. I used one of the stamping tools. The shape I used was checkered, and I put it all along the bottom of the ad. After, I put all the models in place, and created white/gray dashes in the background from using the healing brush and clicking multiple times. The last thing I had to do was edit all the pictures, and place them on the ad correctly. I used the rotate tool to turn the models in different directions, and place them nicely. Then I wanted to create more eye-catching effects on all pictures. I used the sponge and dodge tool to make them brighter or darker, so that some stood out more than others. And then I used the magnetic lasso tool to get rid of the flower on one girl’s head, and to trim around any bits of white I missed with the magic wand tool. And finally, I used the filter tool, to give almost all of the pictures different textures and styles, to make them look unique in comparison to each other. I really enjoyed working on this project. It gave me a better idea of how Photoshop works, and I can use this knowledge for future assignments.